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The two words in the ads allowed them to supply their own reasons for buying the product. Because of the ads connotations to beauty, luxury, grace and elegance, they elevated something previously viewed as an unmentionable necessity that no one wanted to think about into something aspirational. Fashion designer Charles James created some of the sumptuous baroque gowns in an advertising campaign, photographed by Beaton, for Modess sanitary napkins, writes Judith Thurman in The New Yorker

Strategic flexibility doesnt mean settlingit means staying open to multiple beautiful options

Measurements Model Is 5'7" And Is Wearing UK Size 8 PRODUCT SKU: CLJ1237 CHRFSC313E BK

The Pippa dress ticks all the boxes

Consider Multipurpose Dresses: Choose versatile pieces you can dress up or down to save space

Do not attempt to dry your shoes by exposing them to high heat, such as a clothes dryer, a hair dryer or by leaving them on a radiator or next to a fire